Privacy Policy

Last Updated: June 15, 2026

Callaway Blue ("we," "us," or "our") is committed to protecting your personal information and being transparent about how we collect, use, and share it. This Privacy Policy explains our data practices across our website at callawayblue.com (the "Site"), our home water delivery service, and any other digital touchpoints we operate.

Please read this policy carefully. By using our Site or submitting information through any of our forms, you acknowledge the practices described here.

1. Who We Are

Callaway Blue is a water products company headquartered in Georgia. We offer home water
delivery service within select areas of Georgia, bottled water products available through Amazon and retail grocery partners across Southeast Georgia, and informational and service resources through this Site.

2. Information We Collect

We collect information in two primary ways: directly from you when you interact with our Site, and automatically through tracking technologies when you browse our Site.

2.1 Information You Provide Directly

When you use our Site, you may provide us with the following categories of personal
information:

Contact and identity information - your name, email address, phone number, and home address
Service address information - your delivery address when you submit a home delivery inquiry or order form
Payment information - your payment method details when you submit a home delivery order. Note: Payment for home delivery is processed directly by Callaway Blue staff offline; payment information submitted through the Site is used solely to initiate and confirm your delivery order
Communication preferences - your preferences for receiving marketing emails,
newsletters, and SMS messages
Inquiry and message content - any information you include in a contact form
submission or customer service communication

2.2 Information Collected Automatically

When you visit our Site, we and our third - party partners automatically collect certain technical information, including:

Device and browser information - browser type and version, operating system, screen resolution, and device type
Usage data - pages visited, time spent on pages, links clicked, and referring URLs
IP address and approximate location - used to determine general geographic area
Cookie and tracking data - information collected through cookies, pixels, and similar
technologies (see Section 6 for full details)

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 To Provide and Manage Our Services

Process and fulfill home water delivery orders in eligible Georgia service areas
Confirm your delivery address and communicate order status
Respond to your inquiries, contact form submissions, and customer service requests
Operate and maintain the Site's functionality including the store locator

3.2 For Marketing and Communications

Send you newsletters and promotional emails if you have opted in
Send you SMS text messages about your orders or our services if you have provided express written consent
Serve you targeted advertisements on third - party platforms (Facebook/Instagram) and Google based on your browsing behavior (see Section 6)
Analyze marketing campaign performance and optimize our advertising

3.3 For Legal, Safety, and Business Operations

Comply with applicable federal and state laws and regulations
Enforce our Terms & Conditions and other agreements
Protect against fraud, unauthorized transactions, and misuse of our Site
Respond to legal process, subpoenas, and regulatory inquiries

4. How We Share Your Information

We may share all of the categories of your personal information that we collect as permitted or required by applicable legal requirements including in the following circumstances:

4.1 Service Providers

We share information with trusted third-party vendors who assist us in operating our Site and delivering our services. These vendors who collect and receive your information are contractually prohibited from using your information for their own purposes and include:

Website hosting and platform providers (Shopify)
Email marketing platforms (like Klaviyo)
SMS and communications platforms
Analytics providers (e.g., Google Analytics)
Advertising and pixel technology providers (e.g., Google Ads)

4.2 Advertising and Marketing Partners

While we do not disclose personal information to third parties in exchange for monetary compensation, our use of third-party marketing pixels and tracking technologies may be considered “selling” or “sharing” under applicable U.S. privacy laws. We use marketing pixels and tracking technologies from third parties like Google that transmit certain personal and technical information to those platforms to enable targeted advertising. You may opt out of this disclosure sharing by adjusting your cookie preferences through our Cookie Preference Center.

4.3 Amazon

Our Site includes links to our product listings on Amazon.com. If you click through to Amazon and make a purchase, your transaction is governed exclusively by Amazon's Privacy Notice and Terms of Use. Callaway Blue does not receive or control your payment information for Amazon purchases.

4.4 Retail Partners

Callaway Blue products are available at retail grocery partners including Publix, Kroger, and similar stores across Southeast Georgia. These retailers operate as independent businesses and their collection of your information at point of sale is governed by their own privacy policies.

4.5 Legal and Compliance Disclosures

We may disclose your information when required by law, regulation, court order, or governmental authority, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Callaway Blue, our customers, or others.

4.6 Business Transfers

If Callaway Blue is involved in a merger, acquisition, asset sale, or other business transition, your personal information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice on our Site or by email.

5. Cookies and Tracking Technologies

Our Site uses cookies, pixels, and similar tracking technologies to operate effectively and to serve relevant advertising. This section explains what these technologies are, how we use them, and how you can control them.

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the Site to remember your preferences, understand how you use it, and serve you relevant content. Pixels are small invisible image files embedded in web pages or emails that signal when a page or email has been opened or accessed.

5.2 Categories of Cookies We Use

Strictly necessary cookies - required for the Site to function. These cannot be disabled. Examples include session management and security cookies.
Performance and analytics cookies - collect anonymous data about how visitors use the Site, including pages visited and time on site. We use Google Analytics for this purpose.
Functional cookies - remember your preferences such as language, region, and display settings.
Targeting and advertising cookies - placed by our advertising partners (e.g., Google Ads) to build a profile of your interests and serve relevant ads on other platforms. These cookies track your activity across websites.

5.3 Your Cookie Choices

You can control your cookie preferences in the following ways:

Browser settings - most browsers allow you to block or delete cookies through your browser settings. Note that disabling certain cookies may affect Site functionality.
Cookie consent tool - you may opt out of certain cookies and tracking tools using the cookie consent tool on our website
Opt-out of targeted advertising - you may opt out of interest-based advertising by visiting the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

6. Marketing Communications

6.1 Email Marketing

If you subscribe to our newsletter or otherwise opt in to email communications, we will send you promotional emails about Callaway Blue products, services, and offers. Every marketing email we send will include:

A clear identification that the message is from Callaway Blue
Our physical mailing address: 3120 GA Highway 116, Hamilton, GA 31811
A one-click unsubscribe link

You may unsubscribe at any time by clicking the unsubscribe link in any email or by emailing us at csr@callawayblue.com.

6.2 SMS / Text Message Communications

According to your consent, you may receive:

Order confirmations and delivery status updates
Promotional offers and product news (if you separately opt in to marketing texts)

Message frequency will vary. Message and data rates may apply. You may opt out at any time by replying STOP to any text message from us. For help, reply HELP or contact us at 706-628-1000 or csr@callawayblue.com.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. If you would like your information deleted or to withdraw any consent that you provided us in the past, please email us at csr@callawayblue.com.

8. Your Privacy Rights

Depending on where you live, you may have certain rights with respect to your personal information. Callaway Blue honors the following requests from all users, regardless of location:

Access - request a copy of the personal information we hold about you
Correction - request that we correct inaccurate or incomplete information
Deletion - request that we delete your personal information, subject to certain legal exceptions
Obtain a Copy - request to obtain a copy of your information that you previously provided to us in a portable, and to the extent technically feasible, readily usable format that allows you to transmit the information to another data controller without hindrance.
Opt-out - request that we stop processing of your information for targeted or cross contextual behavioral advertising. You may opt-out of the processing of your information collected through cookies and pixels as described above.
Withdrawal of consent - withdraw consent for marketing communications at any time

To submit a privacy rights request, contact us by:

Phone: 706-628-1000;
Email: csr@callawayblue.com; or
Our physical mailing address: 3120 GA Highway 116, Hamilton, GA 31811

In some cases, we may need to verify your identity before processing your request.

8.1 State-Specific Rights

For California Residents Only

In the past 12 months, we have collected the following categories of information as necessary to operate our business, to comply with our legal and regulatory obligations, and to provide our services to you:

Contact and identity information - your name, email address, phone number, and home address
Service address information - your delivery address when you submit a home delivery inquiry or order form
Payment information - your payment method details when you submit a home delivery order. Note: Payment for home delivery is processed directly by Callaway Blue staff offline; payment information submitted through the Site is used solely to initiate and confirm your delivery order.
Communication preferences - your preferences for receiving marketing emails, newsletters, and SMS messages
Inquiry and message content - any information you include in a contact form submission or customer service communication
Device and browser information - browser type and version, operating system, screen resolution, and device type
Usage data - pages visited, time spent on pages, links clicked, and referring URLs
IP address and approximate location - used to determine general geographic area
Cookie and tracking data - information collected through cookies, pixels, and similar technologies (see Section 6 for full details)

We collect information from the following sources: directly from you, from observing your actions on our Site, and from third parties (including analytics providers).
We may use your information for the following business purposes:

Confirm your delivery address and communicate order status
Respond to your inquiries, contact form submissions, and customer service requests
Operate and maintain the Site's functionality including the store locator
Send you newsletters and promotional emails if you have opted in
Send you SMS text messages about your orders or our services if you have provided express written consent
Serve you targeted advertisements and analyze marketing campaign performance and optimize our advertising
To improve, upgrade, or enhance the services

If you are a California resident, and wish to exercise your rights described in Section 8, you may do so yourself, or you may authorize an agent to make such a request on your behalf. We will seek to verify your identity and your agent’s authority when we receive an individual rights request from you or on your behalf to ensure the security of your information. Certain residents may have additional rights under their respective state privacy laws, including the right to appeal our response to a rights request. If you are a resident of one of these states and believe your request was not handled appropriately, you may submit an appeal by contacting us at csr@callawayblue.com and noting "Privacy Appeal" in your subject line.

9. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately atcsr@callawayblue.com and we will promptly delete it.

10. Data Security

We take reasonable measures to secure and protect information transmitted via or stored on the Site or our other systems. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the Site or our other systems may happen to transmit or otherwise supply will be totally secure.

11. Do Not Track

Certain state laws require that we indicate whether we honor “Do Not Track” settings in your browser. We adhere to the standards set out in this Privacy Policy and do not monitor or follow any Do Not Track browser requests.

12. Third-Party Links and Services

Our Site contains links to third-party websites, including our Amazon product listings, retail partner websites, and social media platforms. These links are provided for your convenience. Callaway Blue does not control these third-party sites and is not responsible for their privacy practices, content, or data security. We encourage you to review the privacy policies of any third-party site you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the effective date at the top of this policy and, where appropriate, notify you by email or by a prominent notice on our Site.

Your continued use of the Site after any update constitutes your acknowledgment of the revised policy.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

Email: csr@callawayblue.com; Phone: 706-628-1000
Mail: Callaway Blue, Attn: Privacy, 3120 GA Highway 116, Hamilton, GA 31811